Quer descobrir como nós somos irracionais e como você pode utilizar esse fato a favor de seu marketing? Saiba do que se trata o livro Previsivelmente Irracional! http://euquero.digai.com.br/guia-de-gatilhos-comportamentais-conheca Neste Estante Digaí, eu falo sobre o livro Previsivelmente Irracional, do Dan Ariely. É um livro bastante interessante, inclusive, foi uma das obras usadas por mim quando ministrei a…
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